👉 Digital marketing is a trend which is getting popular really fast, and for proper reasons. It has revolutionized the online shopping world, and has really helped a lot of businesses, especially small ones, to grow and gain success.
✔️ Digital marketing refers to posting advertisements about a particular business, product or a person online. It could use web-ads, social media, mails as well as texts to make user aware of a product or business.
Since the world🌐 is rapidly inclining towards the digital world, especially becoming more habitual during the pandemic, advertising and marketing online increases the chances of customers being attracted to the product and even buying it.
⁉️ But a question which constantly arises is, that since everybody knows the use of social media so well, one can do the marketing on their own, so why need a professional?
So, here, we are going to see how professional help of a digital marketer helps a business flourish. Also, how the business owners can do it themselves if they desire.
WHO IS A DIGITAL MARKETER?
A digital marketer is the person 👩💻👨💻 who uses digital and online platforms to promote📈 a product or a business, create awareness about it and attract customer attraction either by advertising a product/service or through different online organic marketing strategies.
Digital marketers have to learn a lot of skills to be able to successfully create and implement digital marketing strategies so that they can successfully help their clients in their business growth, while also saving money and time as compared to traditional marketing methods.
Apart from many technical skills required by a professional digital marketer, below👇 are few soft skills that they also need to master in order to excel in their field, which include:
📌 Strategy creation
📌 Communication skills
📌 Ability to multitask
📌 Strong work ethic
📌 Analyzing efforts
They have multiple jobs, have to match up to a lot of expectations, always keep making changes with fresh ideas and keep the people attracted, and keep the business growing and flourishing.
💯 A business owner, even though not a professional marketer, can do this with proper management and other skills. Though it would need more time, and other than managing the business itself, it can get a bit exhausting and be distracting as the owners have to do multiple things themselves.
ROLE OF A DIGITAL MARKETER
A digital marketer takes on multiple roles to keep the business growing and keep up with all the planning and strategies required for branding and to make sure that the business is recognized.
Digital marketing is not limited to marketing something online. It includes a lot of efforts from the marketing manager, keeping up with responsibilities, taking all the measures required to keep the business owner satisfied and customers happy.
If someone wants to do the marketing of their business by self, it would just add up to the whole list of things to manage and will keep one distracted from the business itself. But if one can manage both, that is beneficial and can help one do what they want, however they wish.
RESPONSIBILITIES OF A DIGITAL MARKETER
A marketing manager has to bear the responsibility of multiple businesses and for each business, he has to fulfil a whole lot of responsibilities, which need to be as near to perfect as possible.
Some of the major responsibilities which have to be taken over by a digital marketer or even the business owner while promoting the business and products are:
➡️ CONTENT MARKETING
➡️ SOCIAL MARKETING
➡️ DATA & ANALYTICS
➡️ GRAPHIC DESIGNING
➡️ EMAIL MARKETING
➡️ PAY-PER-CLICK ADS
➡️ PUBLIC RELATIONS
➡️ INTEGRATE WITH OFFLINE ELEMENTS
➡️ INBOUND MARKETING
DIGITAL MARKETER VS SELF?
👉Digital marketing is a work that uplifts a business and makes it known on all the digital and online platforms, making it easier for people across all the platforms to get to know about the business, be attracted towards it, and maybe even invest some money into it.
✔️ Digital marketers can help the business owners by taking off a lot of loads of the online marketing of the business and giving them time to focus on upgrading the business itself instead of dividing the attention.
✔️ They help in keeping the business up and about on the digital platforms while also saving a lot of money and time.
✔️ They use their professional knowledge and skills to make an aesthetically and visually pleasing advertisement to promote the business.
✔️✔️ On the other hand, if the business owner himself wants to take over the online marketing, it is absolutely possible and with proper skills and sufficient efforts. Because who can understand a business better than the owner himself?
✔️✔️ Yes, self-marketing can definitely save some money which has to be invested in hiring a professional, and also the time which has to be invested in keeping up the conversation with them.
💯 But the major downfall of it is the time⏳ and extra effort👨💻 which will take the mind off of the business itself, which can be exhausting and really stressful. AND THAT ALSO MEANS LESS FAMILY TIME, WHICH MIGHT EXHAUST ONE AT A PERSONAL LEVEL AS WELL
CONCLUSION: So, even though digital marketing can be learnt, understood and implemented by anyone, professional help can take off the extra load of managing and marketing the business online, thus making business management a little easier, cost-efficient, and much more beneficial 🥰