Free Tools Checklist for Brand Kit & Templates

A ready-to-use drag-and-drop content system that saves time, keeps your designs consistent, and ensures your brand looks professional across all posts.

Step 1: Define Your Brand Colors

  • Tool: Coolors.co / Adobe Color

  • Action: Generate 1 primary + 2 secondary brand colors → Save HEX codes.
    Deliverable: A ready color palette.

 

Step 2: Pick Your Fonts

  • Tools: Google Fonts + FontPair

  • Action: Choose 1 Heading font (bold/eye-catching) + 1 Body font (simple/readable).
    Deliverable: Font pairing for all designs.

 

Step 3: Build Your Brand Kit

Canva Brand Kit

  • Tool: Canva (Free Plan)

  • Action: Upload logo → Add brand colors (HEX) → Save fonts.
    Deliverable: Canva Brand Kit ready to use.

 

Step 4: Create Templates

  • Tool: Canva / Figma

  • Action: Design 5 core templates:

    1. Reel Cover

    2. Carousel Cover

    3. Carousel Content

    4. Quote ✨

    5. Testimonial
      Deliverable: Branded templates saved in Canva/Figma.

 

Step 5: Add Images & Icons

  • Tools: Unsplash / Pexels (photos) + Flaticon (icons)

  • Action: Use free images/icons to enhance template designs.
    Deliverable: Polished and versatile templates.

 

Step 6: Optimize for Use

  • Tools: Remove.bg (transparent logo) + TinyPNG (compression)

  • Action: Prepare watermark versions + compress files for web.
    Deliverable: Ready-to-post content assets.

 

 

 

For Design & Brand Kit Setup

  1. Canva (Free Plan) – Create your brand kit (logo, fonts, colors) + templates.

  2. Figma (Free) – Great for custom graphics and collaborative template design.

  3. Crello (VistaCreate) – Similar to Canva with ready-to-use templates.

For Fonts & Typography

  1. Google Fonts – Free library of fonts to pair heading + body text.

  2. FontPair – Helps you find the perfect font combinations.

For Color Palettes

  1. Coolors.co – Generate and save brand color palettes with HEX codes.

  2. Adobe Color – Explore trending color combinations or upload an image to extract colors.

For Stock Images & Icons

  1. Unsplash / Pexels – Free, high-quality stock photos for templates.

  2. Flaticon – Free icons to use in social templates.

For File Optimization & Export

  1. Remove.bg – Instantly remove backgrounds for logos or photos.

  2. TinyPNG – Compress PNG/SVG logos and template files without losing quality.

With just Canva + Google Fonts + Coolors, you can already create a complete brand kit + reusable templates for free.

Final Deliverables

  • Brand Kit (logo, fonts, colors)

  • 5 reusable Canva/Figma templates

  • Optimized logo/watermark files

 

In short: Start with Coolors + Google Fonts, build everything in Canva, and polish with Remove.bg + TinyPNG. Free, simple, professional.

Check the whole 30-Day Step-by-Step Branding & Social Media Strategy for Homepreneurs.

Ready to craft a tagline that sets your brand apart?
Drop us a WhatsApp at +91-8375091117 and let’s build your growth story together.