▶️ Do a brain dump because you need to catch words from the customer’s mouth. Keywords can be product-based or service-based.
▶️ You can talk to your sales team and find the exact words people are looking for.
▶️ You need to create a list of 4-5 content pillars relevant to your business. Now it’s high time to come out with certain words or phrases for your content pillars.
▶️ Check out your competitor’s website and put that website in a keyword research tool like SEMRUSH. Check out what keywords your competitors are ranking for.
▶️ Understand the search intent of the user. You need to categories between informational and commercial keywords.
Informational keywords are generally used for blogs as the visitor will visit your blogs to find information. In contrast, commercial keywords are used when you are trying to sell products to your customers.