5. Various Marketing Options
One of the foremost advantages of digital marketing is that multiple content types and platforms available to market or promote one’s brand online.
Some options are ☑️ blogs, ☑️ webinars, ☑️ podcasts, ☑️ E-Books, ☑️ infographics, etc. These content types help develop effective online campaigns, which keep one’s brand fresh and active.
Best Digital Marketing Strategies
To have the best utilization of digital marketing, one needs to have a basic idea of how to carry out the procedures.
The company needs to:
🔸 Keep a definite set of goals
🔸 Identifying target/prospective customers
🔸 Create engaging content relevant and engaging for the audience
🔸 Optimize a budget for the digital channels if going for large-scale marketing
🔸 Conduct keyword search
Some facts about Digital marketing
All the information that we presented here aren’t just for the sake of saying or exaggerating, we’ll look at everything through a factual lens.
❖ In today’s time, almost all the sections of society have an access to Internet, be it poor or rich which indicates that everyone can take advantage of the services of digital marketing without any hassles.
❖ According to the statistics, Digital Ad spend has already crossed 375 billion dollars by the end of the year 2021 which straightforwardly signifies the reliability and wide applicability of digital marketing.
❖ If a brand wishes to promote itself through traditional marketing methods, say newspaper then it has to spend a lot for the same whilst if the company chooses to promote its brand through digital marketing then the expenditure reduces with an exponential amount that too by providing a far better reach.
❖ Let’s take an even more realistic example. Intuit, a software company found that its customers wanted simple tools through their research when they were planning to add a new operation to their product portfolio. The use of relevant “most searched keywords” and leveraging social media they succeeded in connecting the new users to the website in an engaging fashion implying the importance of digital marketing.
❖ Amazon India uses a good digital marketing strategy by promoting themselves on social media with the advent of ads. The user interaction on their website with fan activities and giveaway contests increases customer inflow towards their side because of strategical use of digital marketing services.
❖ Among these some of the other significant Digital Marketing Campaigns were:
i) Lego’s Rebuild the World Campaign
ii) Dove’s Real Beauty Campaign
iii) Jennifer Lopez’s #InTheMorningChallenge
iv) Always’ #LikeAGirl Campaign
All of the above examples pretty much highlight the importance and notability of digital marketing for all types of firms and it can be easily executed if one has knowledge about it.